AVEDA COLOR CONTROL SHAMPOO

Color Line Control™*

New reformulated color protection line

Color Line Control™*

• Natural mineral magnets help attract and neutralize hard water impurities and balance pH.
• Naturally derived UV filter helps protect color from fading.
• Botanical Shield helps protect against pollution particles that cause color fading protects against heat damage that can affect color vibrancy

AVEDA COLOR CONTROL is a 100% vegan Shampoo, protects and cares for your hair color, gently cleanses your hair without removing color.

Reformulated based on a combination of vegetable ingredients that protects the color of treated hair, leaving it soft, silky and with a natural shine.

For added performance and protection, use with Color Control Conditioner.

• Plant-fed protection for long-lasting color perfection
• Drastically reduces color fading.
• Keeps salon-fresh color brilliant for 6 weeks.

Main benefit:
Protects color for up to 8 weeks*
*24 washes.

Aveda's new silicone-free collection features cutting-edge, plant-powered technology that works to protect color by defending against the causes that matter most.

from hair discoloration while strengthening for stronger, shinier hair that retains color longer.

The plant-based formula reduces color fading, while omega-rich apricot oil nourishes and softens your hair, leaving it manageable and hydrated.

Suitable for:

• All types of hair: fine, medium or thick.

• All textures:

• smooth, 1A;

• wavy, 2A-2C;

• curly, 3A-3C;

• very curly, 4A-4C.

Does not damage colored, highlighted or chemically treated hair.

vegetable cleaners

• Formula designed for radiant, long-lasting color wash after wash.

neutralizing power

• Some "magnets" of natural origin that instantly neutralize the particles that dull the color, protecting your hair while you wash it.

double acting molecules

• They create a protective shield that prevents water from penetrating inside the hair, bleaching it.

Apricot

• Nourishes and softens the hair, leaving it manageable and hydrated.

Smell

• Featuring Aveda's exclusive Pure-Fume™ scent of osmanthus, certified organic orange, cedar and cypress woods, and other pure flower and plant essences.

• 94% naturally derived*.

• Without silicones.

• No sulfate-based cleaners.

*From plants, non-petroleum minerals, or water; in accordance with ISO 16128.