ICON PURE LIGHT TINTING SHAMPOO

Protects and nuances .

Use it one to two times a week to refresh your color.

Emulsify   Pure light   in the hands and apply to wet hair and leave on for 2 to 5 minutes.

For best results, follow with the conditioner   Pure Light .

Regimedy Pure Light Shampoo is a hair cleanser with the main characteristic of tinting the color of your hair.

In addition, it is also one of the best protective shampoos for the hair.

Its coloration is violet, so it serves, paying attention to the chromatic circle, to eliminate excess yellow color from the hair. It is also useful against orange, although less.

On the other hand, instead of neutralizing a mane, it can also refresh or enhance its color, being useful to give life to your purplish, violet, violin brown, aubergine black, gray or pearl hair.

It belongs to ICON's Regimedies product range, which has a very special philosophy. Uniting regimen and remedy, he designs plans to give personalized and specific responses. All products can be combined with each other.

Both this violet toning shampoo and the rest of Regimedies products have properties in charge of improving hair health and are made with natural ingredients.

It does not have parabens nor do they alter hair color (in this obvious case, yes, as this is what the product is formulated for, although, of course, they are temporary effects).

In this case, this shampoo has been formulated to protect the hair. But if we take a look at conditioners and treatments, we see that ICON includes vitamins, antioxidants, all kinds of organic oils, butters ...

All this to offer products that are not merely cosmetic but that fulfill a function for the health of your hair.

Regimedy Pure Light in particular is a line designed to get rid of the yellow tones that remain when bleaching the hair or applying certain colors. It also neutralizes the copper produced by oxidation. Gray looks natural. In general, the violet pigment cools the tone of your hair. In addition, this line focuses on protecting hair, essential when it is dyed.

Benefits:

To color our hair, the ingredient used is Violet # 2 balanced pigment . This is obtained with care and based on using the most suitable ingredients for the health of our hair, which is why, despite giving color, it does not dry out.

In its formula we also find banana leaf , which works as an antibacterial and antioxidant, protecting us from both microorganisms and free radicals.

Gluten-free quinoa multiplies that protection capacity and, in addition, gives great reinforcement to the hair, which loses weakness, being easier to blow dry, detangle, etc. without fear of fibers breaking.

Likewise, the L-arginine it includes will serve to promote healthy hair growth . We know that dyed hair suffers more and any help to keep them strong from birth is welcome.

Application:

As it is a toning shampoo, its application differs from that of conventional hair cleaning products. To wash your hair and refresh and maintain its color:

• In the shower, wet your hair completely.
• If you usually give yourself two strokes of shampoo. If not, ignore this point.
• Do the first with your usual, applying it to the scalp and massaging in circles.
• Making sure that the foam slides through the hair.
• Finish by rinsing thoroughly.
• Grab a generous serving of Pure Light Shampoo purple mattifying shampoo.
• Spread it through roots and media.
• Massage your scalp (if you have already done a first pass, do not be so incisive with this second, because the more you knead, the more subtle the nuance becomes).
• Massage the media too.
• Lower the remains to the tips.
• Lower the remnants of the shampoo you applied to the root to medium.
• Now you have to let the shampoo act so that the hair is nuanced. The firm advises doing it between 2 and 5 minutes, but, of course, you have to consider some things:
• If you are looking to enhance ash or violet hair or if your hair is very yellow, use the 5 minutes. It is also advisable to leave it in longer if you do not use the Regimedy Pure Light conditioner afterwards.
• If you use tint often and just want to refresh the color, or if the tint of your hair is just a little yellow, with 2 minutes it will be left over. We also recommend leaving it to act for a short time if you are going to use, afterwards, the conditioner from the same line, Regimedy Pure Light Conditioner, because it also nuances and we would be giving the hair twice the color.
• The ideal is to always pull low and, in case you need to refine more, you can repeat the application with a tad more product (save the time for next time not to fall short!).
• It will also depend on how often you use the shampoo. If you do it once a week or more, let it act less time. If you space it out more because you like to use other ICON shampoos specific to your hair, wait for the result to be more powerful.
• Rinse well but without overuse (the more you wet your hair, the sooner the purple hue will go away) and using fresh water.
• If you consider that the color has not been as nuanced as you wanted, then instead of using your conventional conditioner, this time you also apply ICON's purple toning conditioner. If this is not the case, wear whatever you like (try to use one that does not alter the color, such as ICON Cure Revitalize, which is also for colored hair).
• Let it act according to instructions.
• Clarify.