GOLDWELL @PURE PIGMENTS

Imagine color. Now multiply it.

* New color: COOL VIOLET! Y COOL PINK !!!!!

@PURE PIGMENTS MARKS A REVOLUTION IN GOLDWELL COLOR WITH STATE-OF-THE-ART TECHNOLOGY. A NEW WORLD OF ELUMENATED COLOR Multiply hair color with never-before-seen special effects.

Coloration Elumenated obtained thanks to @Pure Pigments involving a halo, deep, intense and Encompassing Topchic color, Colorance and Nectaya, creating an aura of extraordinary brightness and brightness.

This overlay of colors creates a moving 3D effect that changes and transforms depending on the light.

On average, a result 63% brighter than a conventional color:

• Based on gloss measurement: TC 6N in combination with @PP Yellow / Yellow, Orange / Orange, Red / Red and Violet / Violet compared to TC 6N at maximum recommended use rate.

Boost up to 3 times more, the intensity of the result of your color formula:

• Based on chroma measurement: TC + @PP (Yellow / Yellow, Orange / Orange, Red / Red and Violet / Violet) compared to TC + standard shade mix at maximum recommended use rate.

2x more resistant to fading:

• Average value of TC + @PP compared to TC + standard shade mix, at the maximum recommended use dose.

Pure Yellow can be used in formulas to enhance shine and vibrancy Pure Yellow is perfect for adding shine in corrective formulas (eg Pearl Blue, Matte Green)

Pure Red can enhance copper and violet based colors. Using large amounts of Pure Red will result in a deeper red thanks to the high concentration of pigments.

Use Pure Orange to add shine with a warmer effect.

In mixes with Topchic HiBlondes, 1–2 drops of @ Pure Violet are sufficient to control drift.

Using A, MB and SB in the formula, Pearl Blue and Matte Green enhance the cooler shades

Pearl Blue and Matte Green are ideal for counteracting unwanted warm tones

Using Pearl Blue and Matte Green on very porous hair will give cooler results.

Container size: 50ml.