AC ACUMEN CLASSIC POMADE  

The classic, reformulated water-based Pomade with blueberry extract provides medium hold and medium shine. Builds texture and allows for easy styling modification.

Removes easily without residue and adds definition and body and reduces frizz.

AC ACUMEN™
STYLING

American Crew presents the new ACUMEN line, for the needs of men's hair and skin.

Men tend to overexpose themselves to solar radiation. The incidence on the hair and skin initiates oxidative reaction chains that release free radicals. These free radicals are unstable, highly reactive molecules that cause oxidative degradation and cell damage, the main causes of skin ageing in hair fibres.

Men produce free radicals faster than women, which is why HAIR & BODY products formulated with cranberry extract have been developed to prevent, protect and repair men's skin and hair.

ACUMEN Complex™ contains vitamins that combine antioxidants and moisturizing agents.

Vitamin B5 is known for its ability to improve skin hydration, reduce irritation and restore the skin barrier.

It acts on the hair fibre, increasing flexibility and improving hair's resistance.

It provides body and volume to the hair.

The ACUMEN line contains a powerful antioxidant, Tocopherol acetate (vitamin E), which neutralizes the harmful cumulative effects of ultraviolet radiation, providing a natural source of protection for hair and skin. It also contains ingredients such as hyaluronic acid, ginger root extract, bisabolol and blueberry extract to maintain hair and skin hydration to counteract possible damage caused by external agents and prevent ageing.

Package : 60 g